2017-05-10 1pm EDT  |  #Norway #oil

We all know Buffett’s line about sitting around the poker table, but too often, we fail to apply it in our day to day trading or investing. It’s easy to fall for the latest story sweeping Wall Street without thinking about the next move, or who the narrative benefits. I am by no means immune.

The other day one of my astute new readers sent me a note that demonstrated a keen understanding of how markets really work. He didn’t bother with the headline news, but had already calculated the next move. Like a grand chess master, he wasn’t worried about the obvious noise right in front of him. Instead he had accepted that portion of the story, and figured out what that meant for the markets further out in time.

It reminded me so much of one of my favourite stories about trading, I had to share it with you. For those who know me well, they will have heard me tell this tale before, so I apologize in advance. This fable was recounted to me by another trader at my old shop, and I have never been able to verify its legitimacy, but I take refuge in the old line that one should never let the truth get in the way of a good story…

In the mid 1960s, Norway was a regular Scandinavian country, subsisting on an economy centered around agriculture, timber, and fishing. Life was good, but by no means out of the ordinary (apart from all you can-eat-cod buffets).

Then in the summer of 1969, while the rest of the world was focusing on hippy love, a Norwegian off-shore oil driller named the Ocean Viking struck oil in the North Sea. In the next six months, before the decade concluded, it became obvious Norway was sitting on a massive oil resource.

There was a mad scramble to buy off-shore drilling rights. Money poured in, chasing the untold wealth that would be created. Oil company share prices exploded higher. Visions of riches filled the minds of investors. It could be described as the original DotCom boom, only this time with oil companies. The Norwegian government was able to auction off the remaining oil drilling blocks for massive amounts. After all, the market realized Norway was about to become a world leading oil producer.

Into this frenzy, most traders focused on buying companies which would best benefit from this massive wealth creation. However, the market had discounted this new information, and before long, the excitement had created an environment where it was difficult for companies to meet heightened expectations.

And this is where the hero of our story enters. This wise sage sized up the situation, and instead of chasing the headline news, spent some time thinking about how this transformational discovery would affect the Norwegian economy. Practically overnight, Norway had created a raft of millionaires that had been lucky enough to get in early (back then, a million meant something).

Realizing the big money had already been made, and that the market had taken prices to levels that were more gambles than investments, our patient investor decided to focus on the second order trade. He thought about what all this new found wealth would mean for Norway.

And he concluded that once these millionaires became less focused on oil, and more interested in spending some of their new wealth, they would want to buy things. Of course they would buy real estate, maybe some flashy cars, and most definitely some yachts, but they would also buy art.

The art market is a funny thing. There are the renown artists that transcend all countries. That is an international market. But when it comes to smaller countries like Canada, Australia or Norway, the art market is dominated by locals. Few outside of Canada know about the Group of Seven, but there are a couple of dozen wealthy Canadians who compete to own these iconic painters. The prices of these art pieces are directly correlated to the wealth of these elite few.

And our Norwegian investor realized that the same thing would happen in his country. Instead of trying to compete buying oil companies, he quietly started accumulating a large position in Norwegian art. He bought all the best pieces while everyone else was focused on the headline news about the latest oil find.

Of course, in the coming years, the Norwegian art market exploded higher as these new found millionaires competed with each other to own the best of the best. And our shrewd investor was there to show them an offer. After all, by this time, news about Norway’s unbelievably strong art market was all over the papers, and our investor was already thinking about the next trade.

Trading is a tough game. You are competing against some incredibly smart people. I have by no means figured out the formula, but I do know that chasing the obvious headline news is not the answer. I try to always keep my mysterious Norwegian trader’s tale in the back of my mind, and ask myself, what would he do?

Thanks for reading,
Kevin Muir
the MacroTourist